According to the positive feedback we have received from the previous breakfast session, Digital Bootcamp have put together an article to summarize all the interesting statistics regarding WeChat that was brought up at the event.

________________________________________

WeChat User Behavior (Key Highlights)

❖ 70% of users spend more than 100 RMB per month on WeChat

❖ 61% of WeChat users open WeChat more than 10 times per day

❖ 28% of users have more than 200 friends, that’s more than twice last year’s data

❖ 61.4% of users check moments each time they open WeChat

❖ 56.4% of WeChat users are male

❖ 40.7% of WeChat users are between the ages of 20-29, followed by 28.9% of users

between the ages of 30-39

❖ The peak hours for article views come between 6am – 7am, after users have

woken up, and when users have finished work between 7pm – 8pm

❖ Over 200 million users have linked their bank ATM cards with WeChat

________________________________________

WeChat News

❖ Youzan starts charging 4,800 RMB per year

❖ WeChat backend ads new analytics features for videos

❖ Tencent blocks 3,000 accounts for pyramid schemes

❖ Alibaba focuses on Australia to surf on cross‐border sales wave

❖ “Viral” campaign gets blocked by Tencent

❖ WeChat Moment ads min. buy reduced in 2016-The minimum buy of WeChat

Moments advertisement is further reduced from 200,000 yuan (US$30,418) to

50,000 yuan (US$7605) in an attempt to attract more small and medium

companies

❖ China Southern Airlines ticket sales via WeChat almost tripled in 2015

❖ WeChat launched Moments Coupon Ads for retailers

❖ The number of offline retail stores integrated with WeChat payment has exceeded

300,000

________________________________________

Platforms to search for KOL

❖ Newrank.cn

❖ weizhishu.com

❖ Wemedia

❖ Anyv.net

❖ Weixintree.com

❖ Weibo.com

❖ Parklu.com

❖ Robin8.net

❖ Kolstore.com

❖ Launchpilots.com

❖ KBstreet.com

_____________________________________________________

We enjoyed seeing all of you at the event and hope that you will return for our next session with more friends and colleagues!

According to the positive feedback we have received from the previous breakfast session, Digital Bootcamp have put together an article to summarize all the interesting statistics regarding WeChat that was brought up at the event.

________________________________________

WeChat User Behavior (Key Highlights)

❖ 70% of users spend more than 100 RMB per month on WeChat

❖ 61% of WeChat users open WeChat more than 10 times per day

❖ 28% of users have more than 200 friends, that’s more than twice last year’s data

❖ 61.4% of users check moments each time they open WeChat

❖ 56.4% of WeChat users are male

❖ 40.7% of WeChat users are between the ages of 20-29, followed by 28.9% of users

between the ages of 30-39

❖ The peak hours for article views come between 6am – 7am, after users have

woken up, and when users have finished work between 7pm – 8pm

❖ Over 200 million users have linked their bank ATM cards with WeChat

________________________________________

WeChat News

❖ Youzan starts charging 4,800 RMB per year

❖ WeChat backend ads new analytics features for videos

❖ Tencent blocks 3,000 accounts for pyramid schemes

❖ Alibaba focuses on Australia to surf on cross‐border sales wave

❖ “Viral” campaign gets blocked by Tencent

❖ WeChat Moment ads min. buy reduced in 2016-The minimum buy of WeChat

Moments advertisement is further reduced from 200,000 yuan (US$30,418) to

50,000 yuan (US$7605) in an attempt to attract more small and medium

companies

❖ China Southern Airlines ticket sales via WeChat almost tripled in 2015

❖ WeChat launched Moments Coupon Ads for retailers

❖ The number of offline retail stores integrated with WeChat payment has exceeded

300,000

________________________________________

Platforms to search for KOL

❖ Newrank.cn

❖ weizhishu.com

❖ Wemedia

❖ Anyv.net

❖ Weixintree.com

❖ Weibo.com

❖ Parklu.com

❖ Robin8.net

❖ Kolstore.com

❖ Launchpilots.com

❖ KBstreet.com

_____________________________________________________

We enjoyed seeing all of you at the event and hope that you will return for our next session with more friends and colleagues!